Buzzin Music

The Red Bull Bedroom Jam – Monday 14th September 2009

I have only just recovered from the launch of the second season of The Red Bull Bedroom Jam at the Sanctum Hotel in Soho, London.

While the Sanctum did not seem the obvious venue to host the post-hardcore-emo-pop-punk-rock party, Red Bull pulled out all the stops to make sure that the second annual party was about as stereotypical rock n roll as possible – from hot tubs to naked rock stars running around the patio!

Throughout the night Attack! Attack! (not to be confused with the American Attack Attack!), Saving Aimee and Young Guns played short sets in the Penthouse Suite.

With the mattresses pushed up against the walls and friends and fans sitting in bathtubs,  the only word to describe the atmosphere was intimate.

Disappointingly, the plug was pulled on The Blackout after only one song, as the council decided we were all having a little too much fun… okay, well there may have been some noise complaints as well.

Due to very limited space each in room-come-venue, I really only had a chance to see Saving Aimee and Attack! Attack! However, neither disappointed.

Saving Amiee delivered upbeat  1980’s influenced synth pop rock, and although not all that original, the set was a lot of fun and the band exhibited great energy, particularly during the performance of their new singles  ‘Fresh Since ‘88’ and ‘We’re the Good Guys’.

Next up were the guys from Attack! Attack! from  Wales.  These guys have been creating a lot of buzz in the UK music scene recently and I was quite excited to get the chance to finally see them play. Clearly drawing influence from bands like the LostProfits and Fall Out Boy, this four piece also had impressive energy as they belted out their infectious pop-punk songs. So infectious in fact that my friend (who would have rather been at a Beyonce gig) even started tapping her foot.

As the music came to an early end, the party continued well into the night, with mattresses moved over in front of the windows to try and muffle the noise. As one guest put it while running around the patio in his boxers “It’s a Fucking Pop Punk Party!”

The Red Bull Bedroom Jam was started in order to help unsigned bands gain exposure through an online platform.

In order to have an opportunity to be showcased bands must upload videos of themselves performing in their bedrooms. People then login to the Red Bull website to vote for their favourite acts, and the lucky winners are given the chance to play a live gig. It is a great idea and way to support up and coming acts.

You can check out videos from the night on www.redbullbedroomjam.com.