Last year, in a music industry first, Radiohead dropped their record label and released their latest album, In Rainbows, as a download only where fans could choose how much to pay.
It has been reported that the experiment was not deemed a total success after a survey revealed two-thirds of downloaders paid nothing at all. But I disagree, as the amount of exposure created has given Radiohead even more kudos than before. Other musicians were left in a tricky position of having to comment whether they were in favour of this brilliant marketing or not.
On New Year’s Eve Radiohead released a live webcast of Scotch Mist - a Radiohead film to celebrate the physical release of the CD; and this week it looks very likely to be heading to no.1 in the UK albums chart, selling a predicted 50,000 copies.








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