While U2 will embrace every technology and medium to promote their next album, they will not follow the Radiohead path of allowing fans to download the album for free. So says manager Paul McGuinness who believes it is not the way forward.
McGuinness says that despite In Rainbows being offered on Radiohead’s site for as much as you wanted to pay for it, including nothing at all- “60 to 70% stole it anyway, even though it was available free.”
I’m not really sure what that means, but would suggest it means that U2 would never give anything away for free. They will none the less make use of every technology available to promote the album, presumably where possible at no cost to themselves. But hey, they are artists, right!
McGuiness added that physical CD sales were still a large part of U2’s business and “We still sell a lot of actual CD’s.”
The band’s 12th studio album is expected to be released in October.
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