Last Friday night, July 17th, at the City of Manchester Stadium the Live in the City concert took place to celebrate the unveilling of Manchester City Football Club’s 2009 Umbro designed strip.
The Manchester legends Doves bought the Live in the City event to a close with a storming headline set supported by up and coming local talent including the hotly tipped Twisted Wheel, Kid British and Answering Machine as well as a performance from Manchester City’s own Kickz project.
DJ icon Mike Pickering, Hacienda original, hyped the crowd up for the arrival of Doves with an upbeat session of Manchester classics, earning rapturous applause from the crowd before the headline act.
The free concert was arranged by Manchester City Football Club and Umbro to promote the club’s new football strip, the 5,000 audience had received tickets to the concert when pre ordering the new kit.
This innovative launch, which sought to reward true fans for their support through a celebration of Manchester culture, is the first part of a ten-year brand partnership between Umbro and Manchester City FC.
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